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3F Teams up with IDSA and CDI to launch Design Forum
[3F.NET.CN    2011-8-27    Source: 3F   Author: - ]

(Houjie China)-During the upcoming 26th International Famous Furniture Fair, the Organizer is holding an International Famous Furniture Design Forum in collaboration with Industrial Designers Society of America (IDSA) and CDI Lifestyle Co. (USA).


The one full day seminar on the 7th September will feature designers including branding expert Gregory Vargo and furniture designers Brooke Davis,  Dario Antonioni, Scott Mason, and Douglas Fanning, all of whom are members to IDSA the world's oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields.


"Over the years, China has become the biggest furniture manufacturer in the world. To keep the growth sustainable, the raising of design awareness and the nursing of design talents are very essential," commented Mr. Chenzhi Yin, President of Dongguan Famous Furniture Association. "By working with IDSA, we are hoping to create a link for Chinese manufactures to learn and work with the large pool of design talents under the umbrella of IDSA."


"We are open to work with any organizations or institutions to promote design in China," added Mr. Yin.


"The US-based "CDI" or Consumer Direct International is an importer of home furnishing goods and a service provider of high-end interior design projects in both residential and commercial sectors. Ms. Koko Li, the Creative Director at CDI put a lot of time and efforts to make sure the Seminar will happen. "CDI has a deep root in China and we always would like to create ways for Chinese manufacturers to offer higher quality products to international market," said Li. "I share the sentiments of Mr. Yin that design is key to transfer 'made-in-China'to'create-in-China' and that is why I am very excited to see the Forum is happening."


All speakers at the Forum are selected from over 1,300 members of IDSA. Brooke Davis will talk about employing new technology for luxury design; Gregory Vargo will share his knowledge in how to built a successful brand; Dario Antonioni will reveal the ways how Chinese manufactures can work with international designers. Scott Mason will talk mainly about design and production process for contract furniture business in the United States; while Douglas Fanning is going to share his experience and insights on custom and luxury furniture design in relation to architectural design.

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